The marketing space is under a rapid shift with industry changing technology coming from blockchain. Brave Browser, for example, gives you privacy and control of your browsing and what advertising you see… and you get paid for your attention. More and more enterprise projects are being developed in the marketing space and the space is rapidly expanding. Chainlink is a leading decentralized oracle network and Consensys leads the way in development on ethereum with projects such as Metamask.
In this session we have a fantastic line up of speakers who are innovating the blockchain marketing space. We will explore the direction of advertising and marketing when it comes to blockchain, career paths that are opening up in the space, who is building what on blockchain, new and upcoming projects on the blockchain, and much more.
What is next for blockchain and marketing?
How different are marketing jobs in blockchain from marketing jobs in more traditional spaces?
What attracted you to blockchain?
What resources would you recommend to somebody looking to be where you are in a year?
Laurisha leads the efforts of social media interaction and the conversation around blockchain at ConsenSys.As one of the largest purely blockchain companies in the world, ConsenSys has been on the forefront of Ethereum blockchain innovation. It has incubated and accelerated Ethereum startups that are launching products across industries, from finance, to supply chain, to law. It has employed real-world Enterprise Ethereum solutions that are helping corporations, governments, and NGOs secure their IT infrastructure, optimize workflows, and unlock new blockchain-based business models. ConsenSys AG is headquartered in Switzerland, with a presence in over 30 countries around the world.
Iday works with digital innovators and market disruptors at leading organizations to help invest and scale blockchain initiatives, transform their customer experience, and drive growth through radically new business models. He has overseen a number of blockchain projects integrated across enterprise.
has extensive experience in leading digital innovation, organizational
change, marketing and customer experience strategy. In his previous
roles he led the Omnichannel Customer Strategy and Marketing
Transformation at Macy's and managed digital programs with top marketers
at leading Retail & CPG organizations in his role at MediaMath.
Prior to these roles, Iday was a strategy consultant at Bain and
Deloitte, advising clients across various industries and business areas
on key transformation initiatives to deliver business growth and
"The key to breaking in? Passion and application. . . Don't be afraid to think about what the space could be." - Iday Shanawaz while speaking in this session.