The development and implementation of blockchain technologies into mainstream media has been full of twists and turns. One day blockchain may be named the ‘future of technology’, while the next it could be considered ‘problematic’ or simply ‘a ploy to excite investors’. The lack of easily accessible information on crypto is the culprit of much of the reluctance to adopt such a prominent technology. It’s hard to understand the benefits blockchain can reap without being aware of the news and logistics of the space. Public relations or ‘PR’ firms serve as a middleman for blockchain experts and the consumer. PRs manage the release of information from companies or from experts to the general public in the form of mainstream media.
PR firms are pivotal to the development of blockchain because it’s important to be able to reach out to the public and gain followers, especially in an ‘open-source’ platform like this. Whether you’re looking for a company to take your blockchain company to the next level or just scouting some competition, here are 6 PR firms looking to solidify blockchain’s place in mainstream media.
1. Melrose PR
2. Red Lorry Yellow Lorry Communications
3. Spark PR
Relatively new, Wachsman is one of the few technology PR companies that is extremely specialized in the blockchain space. Much of their clientele is based on the development of blockchain such as Crypto Valley, Coindesk, Lisk and many more. While Wachsman is primarily a PR firm, it also implements blockchain technology into companies that are looking to adapt this new technology. By helping their clients understand and take full advantage of blockchain, Wachsman provides an unparalleled service for a PR firm.
5. PMBC Group
PMBC Group specializes in fintech companies (companies that use technology to provide financial services to other companies or the public). It has recently shifted to incorporate blockchain solutions into its business model. PMBC’s main focus lies in generating hype around new technologies while also building up credible investment for their clients. Companies like BitcoinIRA and Sagewise have used PMBC Group to spread awareness of their brand in circles within the blockchain community that would otherwise be uninterested. PMBC helps companies reach a wider audience. Find out more about PMBC here.
6. Transform Group
Transform Group is one of the best blockchain PR firms, and its client base shows. It is involved with Ripple, Eos, Dash and many more crypto companies. It has serviced over 150 different blockchain and ICO related accounts since its founding in 2013, and has developed into a highly specialized blockchain driven PR company. Transform Group has launched over 120 ICOs, which equates to about 37% of cryptocurrencies’ market cap (besides Bitcoin). Transform Group has dominated the market since its founding and shows no signs of slowing down, with newer implementation and outreach steps said to be in the works. Click here to learn more.
Outreach and communication of ideas in a constantly developing space is extremely important to the overall success of a crypto company. Although blockchain is relatively new, it has amassed a loyal following that is passionate about how this technology can transform society. Blockchain should be implemented everywhere, and with help from PR firms like those above, implementing blockchain and making it mainstream seems more doable than ever.
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