Blockchain marketing has blossomed into a popular and legitimate industry, but it can be intimidating to those who are not up to date with this technology. Whether you’re a blockchain aficionado learning more about its applications, or a marketing guru interested in crossing over into decentralized tech, here are some common questions and answers surrounding this revolutionary development.
Digital marketing has emerged as the most popular way for businesses to reach consumers. Branding and advertisement in the form of web traffic, social media and email have created a flow of information between marketers and companies that uses supply chain and data technologies to ensure that their campaigns are working successfully.
However, this requires a level of efficiency that can easily be compromised, as transaction and response times often slow down the interactions between marketers, their middlemen, and their clients. Additionally, as ads become more tailored to specific users, many members of the general public are becoming concerned for their privacy.
The immutability and transparency that blockchain provides allows for trustworthy data to be posted and viewed by all agents in a supply chain, speeding up the process and cutting out unnecessary services. This brings a much higher percentage of returns to the actual publishers of these advertisements. The “black box” identity of blockchain also allows users to be selective with the data that they share, giving users a stronger sense of security.
What are some companies to become familiar with?